The CEO of Samsung Koh Dong Jin said in an interview with an Asian media organization that the Samsung would focus on the mid-range smartphones in 2019. Looking to rejuvenate and boost its business. Country. The focus is on the high end, but most of the sales are in the middle range.
The good features and technological innovations that will sell at lower prices that attract the younger. There is no doubt with the younger audience that Samsung has more problems, even in their native country.
Apple or Samsung? A survey in South Korea with almost unbelievable results
A South Korean news site that dared to interview, as the user will see in the video, a good number of local consumers asking that what they preferred Apple or Samsung as a smartphone for daily use.
Everyone would expect that in the fiefdom of Samsung the Cupertino brand was down, but .. surprise it seems that the youngest in South Korea prefer Apple and the reasons are very diverse:
- Some say the iPhone is more beautiful.
- A minority of those who prefer Apple has stated that Android is too complicated to use.
- One of the respondents was concerned about security because he said that Android was easier to have viruses.
- In general, everyone talks about the aesthetics and design of Apple as more “Cool”, and even some say they have never had a Samsung phone.
Almost unbelievable results for a Samsung which of course is still the number one in your country. But Samsung did not win the younger audience as what we see in the video, where most of it seems to be a student.
Everything points, therefore, to that DJ Koh you were right, the Korean company’s market studies show that Samsung will have to focus on updating its design lines and bring technology to the middle range. They are looking to make it more attractive and accessible for the millennial generation. Curious!