This year is one of the most exciting year in terms of mobile industry. Artificial intelligence played a major role in smartphones in 2018. The new price barrier has been reached, Samsung and Apple häs earned 1000 € or more.
This year Huawei entered the big leagues with an alignment that owes nothing to any competitor. In fact, if there is envy, it lives in the heart of the competition because it is only natural to envy the processor with NPU, the triple rear camera or the design and elegance of the Huawei P20 Pro. Something that the brand had not achieved in previous years.
In fact, Huawei is winning the prizes that were previously won by Samsung such as EISA and I would not be surprised if the Mobile World Congress Mate 20 won the title of best smartphone of the year despite having rivals such as Note 9, S9 +, Pixel 3, LG V40 ThinQ and the iPhone XS itself.
Innovation and price: the formula of the Chinese
Although for many people, the innovation that the iPhone has shown for many years, the reality is that today the brands that are generating a real innovation are the Chinese, led by Huawei, Xiaomi, OPPO and Vivo.
Examples are the P20 Pro triple camera, the VIVO Nex sliding front camera, the OPPO Find X retractable camera system or the Xiaomi Mi MIX 3 slider screen.
If we add that their equipment is more advanced and cheaper than their competitors, it is clear that people will seek to have the best of the market for the lowest price, and this translates into choosing Huawei and Xiaomi equipment.
Redefining the high-end
If there is a strong element in the high range is the top specs and its high cost, well, in this case, we see that Xiaomi and Huawei are launching equipment with high-end features at a mid-range price, which leads to the dilemma What sets high-end midrange equipment?
Their characteristics and experience of use, or its price?
Clear example of a high-end phone with average price is the PocoPhone F1, which has the best Qualcomm processor on the market, an excellent battery, a camera that even competes with Pixel 2 and Galaxy S9, and all this for an intermediate price , that is, slightly more than double the cost of Pixel 2 and S9.
For its part, Xiaomi has the Mi 8 SE which, although it does not have a Snapdragon 845, has a Snapdragon 710, which also has excellent performance, so today we can have a phone that stands out for its performance without having to pay more than 1000 € for him, and this is something that is attracting the attention of many people in the world.
I think in a period of 2 to 5 years, Huawei and Xiaomi will be the market leaders, it all depends on how your rivals like Samsung or LG will react, it is likely that Huawei will become the new Android reference brand. They have done so.