In 1996, Bill Gates first coined the phrase “content is king”. Today, his statement is truer than ever.
Statistics show that on average, North American residents spend more than 10 hours a day surrounded by digital media and look at the screens of various devices. It should be understood that the attention of users is not attracted by the hardware itself (phones, TVs or laptops), but unique, well-thought-out content.
The same applies to the virtual reality industry. The last 24 months, companies have sought to improve the quality of displays and other elements and sell as many devices as possible. After the release of Magic Leap One (the most expected release in this sector), the industry finally began to pay attention to the content.
This trend will be the main topic of discussion at the VR / AR Global Summit, an industry conference to be held in Vancouver on September 21-22. The event will bring together the best minds of the industry to determine the future direction of the development of the immersive technology sector. There will be meetings of investors, as well as discussions and presentations on various topics: education, 5G, block, cybersport, LBE, etc.
One of the speakers, Andrew Melchior (Andrew Melchior), clearly and clearly spoke about the problem of lack of content:
“Thanks to the Bible, printing machines were sold. Significant events, such as the coronation of Queen Elizabeth and television broadcasts of a man landing on the moon, forced people to buy TVs. “
He hopes that the active purchase of such companies as Apple, Google, Magic Leap, Huawei and others, the rights to AR content in the field of sports, music, comics and films will help create an entirely new ecosystem of content.
Representatives of companies from different parts of the sector will attend the VR / AR Global Summit. There will be speakers from such “goliaths” as Amazon, Ford, and IKEA, who will be able to communicate closely with representatives of smaller companies, and content developers will demonstrate their programs for various hardware.
Columnist Charlie Fink believes that such conferences are very necessary when the developing innovation sphere (as in its time the Internet, social networks or mobile phones) is at such a transition stage, which is now VR / AR. They allow in the reigning chaos to collect together disparate pieces of the mosaic and build a structure for the functioning and development of the new sector.
Even such breakthrough start-ups as Magic Leap (with $ 2.3 billion of investments) are completely dependent on the ecosystem of independent developers and creatives. And although there is still no so-called “killer app” in the sphere, VR / AR is gradually changing user interaction with the analog world. And it’s not just about entertainment.
Christopher Lafayette, an adviser on VR and AR in Silicon Valley, believes that the most interesting integration takes place in the medical and industrial sectors. He is pleased with the introduction of immersive technologies in manufacturing and training processes in various business areas, as well as their wide application in medicine: from physicians’ training to reducing pain in patients, treating dependence and phobias and much more.
At this stage in the VR / AR lifecycle, the immersive sphere simply has to focus on the content, not the hardware.
“I appeal to the whole world, and I encourage creators and developers to join our industry for one simple reason,” says futurist Cathy Hackl. “Although hardware is universal, virtual reality will always need culturally adapted content. This opens an excellent opportunity for creativity to developers, creatives, journalists and artists from all cultures and countries of the world. “