Landing pages convert on average 1 to 3% of leads (people visiting the site). The goal of the landing page is to encourage people to buy their products or subscribe to their service.
With those low conversion rates, getting people to buy their project may seem difficult. So, designing a landing page well is vital for anyone looking to convert leads for their business.
Web design is an integral part of getting people to want your product. The better you put together your site, the better your chances of furthering your advertising campaign.
With that said, here are a few design tips to help you make an excellent landing page.
1) Make Your Landing Page SEO/SEM Friendly
A landing page is a standalone page with a call to action saying. Still, there’s no harm in making your landing page SEO or SEM friendly.
SEO (or search engine optimization) makes it easy for search engines to suggest your website content to people. SEM (search engine marketing) works
The HOTH can tell you more about SEO vs. SEM. Just know that one goal of landing page design should be to make your landing page rank higher in search engine results.
2) Include a Call to Action
You may have gathered that a call to action is essential when designing a landing page. But a call to action (CTA) should say more than, “buy my product!”
You should have clickable buttons encouraging people to buy something or subscribe to a free trial or subscription. Add CTA buttons at the top and bottom so users don’t have to scroll up and down the landing page constantly.
Make sure the CTA message and heading match, so you don’t confuse visitors to the site.
3) Have a Clean and Minimized Design
When you make a website, you should try to make it look as clean and streamlined as possible. You don’t want visitors to struggle to find things on the site.
Designing a landing page should follow the same principles. Have everything organized and easy to locate. Use bright, easy-to-see colors like red and green alongside eye-catching graphics.
Make the navigation as easy to follow as possible and stick to the necessary information needed for conversion. You don’t need to explain the point of the landing page or the website. Just info that leads people to buy your product.
4) Explain Benefits in the Header
One landing page design tip is to explain what you have to offer. The header should concisely lay out what the offer is and why it’s something the visitor would want.
Confirm the offer with the headline and use the subheadings to further expand on your offer’s benefits.
Need Tips on Designing a Landing Page?
One design tip is ensuring your landing page is streamlined and clean so users can easily navigate. Another crucial part of designing a landing page is adding an easy-to-spot CTA to encourage visitors to purchase your product.
If you thought this article was informative, there’s plenty more about web design on the website. Browse the site for more helpful articles like this.
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