On the zero days of the IFA 2018 exhibition, the Taiwanese company HTC, as expected, introduced the new mid-budget smartphone HTC U12 Life.
The device turned out to be very unusual for HTC, it could mean that the company’s products are waiting for the changes that the fans of the brand have been waiting for a long time. In the design of the smartphone, HTC decided to borrow the best from other brands and put it together in U12 Life. First of all, the appearance of the rear panel is cast into the eyes. HTC borrowed design elements from Google and Apple. In particular, the module of the double main camera was made vertical and placed in the upper left corner, as in the iPhone X. The backside itself is similar to that of the Pixel smartphones with the top glossy glass insert. Also on the panel is a fingerprint scanner and brand logo. On the front panel a frameless screen with a modest aspect ratio of 18: 9 was placed.
We can assume that the similarity with Google’s smartphones, can mean that HTC U12 Life can be a prototype for the mythical budget Google Pixel 3, which was rumoured.
Technical specifications HTC U12 Life
The hardware platform for the smartphone was the Qualcomm Snapdragon 636 processor. There will be several versions of the device with differences in memory: 3/4 GB of RAM and 32/64 GB of ROM. The display diagonal is 6 inches with FullHD + resolution. The main camera received modules at 16 + 5 Mp and the front one at 13 Mp and flash. The battery capacity was 3600 mAh.
Users will appreciate the presence in the smartphone of the USB Type-C port, headphone jack and NFC chip, which will provide contactless payment in stores via Android Pay.
HTC U12 Life will go on sale in Europe by the end of September at a price of 390 dollars.
Recently, HTC has big problems, sales of smartphones companies are falling more and more every month. This is reported by HTC reports. The main problem of the company analysts calls the high price tag for devices and the lack of innovation in budget models. Will HTC U12 Life improve the company’s business, it is not known, all will show sales of the smartphone. However, we can say with certainty that HTC took the path of correction and showed a very balanced smartphone with a more or less acceptable price tag.