- Don’t you hate seeing your competitors rank higher than you? Whether it’s on a list of the best local businesses or in Yelp reviews, ranking below your competitors is a tough pill to swallow.
It’s especially tough if you rank below your competitors on the Google search results page. Luckily, you can change your search ranking. Building local SEO campaigns is one of the best ways to get more customers.
The article below contains a list of tips you can use to build your next SEO and social media campaigns.
You don’t have to be a marketing professional to improve your SEO; you just have to be willing to try some tried and true tactics. Read on to learn more about marketing businesses online.
Take a Second Look at Google My Business
Every local business needs to pay close attention to Google My Business. When someone searches for your business, your Google My Business listing will appear on the right side of the search engine results page.
This box will drive a lot of organic traffic to your website. You can also add your company’s phone number, location, reviews, menu (if applicable), and more.
Double-check your Google My Business listing to make sure the URL, phone number, and address are correct. You can also add photos, respond to reviews and more.
Stay Up to Date With Your Social Media Pages
Social media pages are some of the most important SEO campaign elements. A company with a strong social media following and a constantly updated stream of posts will rank higher than a company that doesn’t bother with social media.
The first thing you should do is go to your business’s Facebook page and update the “About” section with accurate information. Be sure to do the same thing with your Twitter and Instagram bios.
Once you’ve updated the information on each page, you can start creating engaging posts and building a large following on social media. Be sure to post often and use plenty of images and video.
Optimize Your Company’s Website for Search
Does your company’s website incorporate a keyword strategy? Does it have an SEO-friendly URL? If you’re unsure, it might be a good idea to get a quick consultation with a professional SEO specialist.
An SEO specialist can help you figure out which keywords to target and what kind of URLs you should be using throughout your website. Paying attention to these little details will help you move up the research results page.
Reviewing the Top Tips for Building Local SEO Campaign
Building local SEO campaigns is all about doing many small things as you work towards a bigger goal. You can quickly outrank your competitors if you build a social following, optimize your Google My Business listing and follow best practices for on-page SEO.
If you’re interested in learning more about search engine optimization, be sure to check out all the other marketing articles going live on this website every month.