Android or iOS?
Poll: Why users change Android on iOS? In June, analysts from CIRP said that 20% of iPhone sales fell on those who decided to change Android to iOS. The magazine PCMag conducted its survey: the editors found out why users generally switch from one operating system to another.
In a poll from PCMag 2500 people took part. Among them, 54% of users were adherents of the iPhone, and Samsung only uses 27%. The poll did not take into account either dead Windows Mobile or BalckBerry – PCMag decided to focus only on Android and iOS.
The approval of the CIRP about a 20% outflow of clients was partially confirmed. 18% of users switched from Android to iOS. But at the same time, there is a similar process in the opposite direction, but it is not as active: 11% come to Android after iOS.
Now for reasons. 47% of those who switched to iOS said they want to improve the user experience, and another 25% wanted to get a good camera or they just liked the design of the smartphone. 11% of respondents preferred devices on iOS because of the favourable prices.
Those who chose Android instead of iOS, the numbers are different, but not much. 30% of respondents switched to OSes from Google because of user experience, 29% wanted to save, and 24% – because of the functionality of the camera and design.
The least of all from one and the other side was those who chose iOS or Android because of applications or technical support – only 6%.
However, among the respondents there were not many who changed the device at all: 71% of users remained on the old operating system. This is not surprising, as the level of loyalty in iOS and Android is quite high and making them change their habits is very difficult. But Apple is trying to do this with advertising – a conversion of 7%!
The most interesting thing is that the “operating system” is not at all the main factor when buying a phone. When people were asked what is their main criterion in choosing smartphones, 33% named the price, the decision of 26% depends on the brand and only 19% choose the device because of the operating system.
In addition to questions about the transition to Android and iOS, PCMag asked respondents about the purchase of new phones. It turned out that 56% of people do not think about updating until something happens. 34% buy a new phone only after the expiration of the contract with the operator, and 53% of users said that they change their phone only when it breaks down.