The Google is the trend now in the world, and the Chrome browser – the most popular in the world. Time is the most valuable resource in the world. According to statistics, 50% of users expect a page to load time within 3 seconds. If this number exceeds for one second can cost the company 1.6 billion dollars in sales every year. The speed of loading pages and “seamless” transitions is extremely important in the case when it comes to the Web.
An exciting solution is the AMP pageview technology, which does not require a full load of the site. It just grabs useful text information, speeding up the download speed. A new solution from the Google product manager called “Portals” (Portals) will be another solution for speeding up user interaction with web pages.
Portals are a kind of embedded web page. Imagine that you decided to go to the site with advertising clothes, you click on the picture of the shirt, then the window on the site expands to the full screen, and the user is on a completely different page. Also, the site inside the window in the background is downloaded in advance, so clicking on the frame the user will not wait for loading another page.
The developer of the idea was Kenjay Bawkes, product manager, working for Google. Currently, Kenjai is engaged in the Chrome browser and the Web-platform in General. This is only an idea, but it looks at least interesting. Of course, issues of security of this technology, because the user does not know what will be in the frame by clicking on it, it can get malware device.