Apple can abandon 3D Touch technology in future iPhone: Apple introduced 3D Touch technology in 2015 and now, three years later can remove it from the new iPhone.
The information came from the analyst Barclays, Blaine Curtis, who said that some of the iPhone even this year will not receive a 3D Touch. Curtis mentioned that it is likely to be more expensive smartphones with OLED panels, and the LCD-version will retain the technology this year but will refuse the next.
Reason for rejecting 3D Touch in iPhone 2018 and 2019
The reason for the refusal is quite obvious, the technology was the flagship function of the iPhone 6S and proved to be an unsuccessful solution. Users did not see any sense in using it. In addition, according to the company Apple, the production of a pressure-sensitive display requires a lot of spending, which increases the final cost of the smartphone.
“The engineering tools to create what makes 3D Touch incredibly complex,” – said the head of marketing for Apple, Phil Schiller. “We spend a whole year on development, at a huge cost and investment in production, on what people will not use. In case this is only a demonstration function, and no one uses it in a month, it’s a huge waste of the talents of Apple engineers. “
Note that the technology really did not find a response among users, and some do not even know about its existence. The function also appeared in the smartwatch Apple Watch, where it seems more justified due to the small size of the device.
In any case, we will learn more about the fate of the 3D Touch this fall, when Apple will introduce the new iPhone.