Designing a web page that puts magic on your website and effectively delivers your message. It needs freedom and creativity to build the perfect web design. We can say it’s the mix of art and science.
Yes, it is…
Let’s look at the mandatory steps for a perfect web design layout for any business website.
A 3-step formula to designing a business website layout
Visitor’s expectations on a webpage.
While designing the home page layout, put your research and creativity on the business’s journey rather than introducing any abstract designs. We should focus on our potential customers’ first impression on the landing page; the next step is to provide an excellent user experience without knowing visitors’ expectations.
If a website lacks accessibility to visitors, it has a great chance of losing a decent traffic volume. The great User interface and SEO make our website more clickable. Dull colours and careless UX are not attracting tons of visitors. That’s why companies that introduce better UX, such as Uber, Airbnb, and Slack, stand to have a better chance of reinventing their industries.
Many research methods are analysing the webpage design and layout to meet the visitor’s needs and expectations. Interviewing and card shorting are the modern ways to get deep inside what our visitors expect from the page. We can also work on information architecture.
Card sorting means putting all visible things properly to design a website content layout.
This exercise can provide us overall insights, and it also guides our decisions when designing the overall structure of your website design and navigation.
Information architecture (IA)
Information architecture (IA) is gathering the information and organizing it. Putting menus, submenus and other linked pages with their path and description. Put all information in a relevant way that visitors could not be confused and stay on-page. Otherwise, poor or irrelevant navigation results in frustration and likely makes the back button immediately or close.
Good design Information architecture creates a hierarchy that emphasizes one of the important elements and keeps our visitors engaged on the website, otherwise without it; we could confuse ourselves and set the website up for failure.
Navigation is one of the key sources of Information architecture that website designers should consider in their early stages. It doesn’t matter how beautiful and eye-catching your website is if visitors can’t find their way around it.
Good navigation has three main characteristics:
Visual hierarchy is a type of online guide which navigates the visitors to the right keywords. It also makes your website neat and clean with all navigating features. Humans react more to visuals rather than texts, so as a website designer, we should ensure the most of the information are visual on a webpage at a glance in an attractive way.
Without a proper Visual hierarchy, all contents on the page look similar and don’t require special attention on particular content.
So, it is necessary what you want to show to your visitors and apply principles to help create a strong visual hierarchy.
Use a grid
Grids provide our webpage with powerful customization with elements on web pages and creating a connection between them for layout designs. It shows how different elements have a relationship and interact with each other on the page.
Grids also ensure us to have a responsive design that visitors get the right information. There are few ways to guide visitors to our website.
- Use bold headings and subheadings
- Bold or highlight important words or phrases
- Put small amounts of related information visually in an italic way.
- Use bulleted and numbered lists.
Design interactions and animations
We can design an interactive and animated web page layout that looks at more complex interactions and animations without even looking at code.
Start animating the fewer things on a webpage with a simple color-changing pattern or popping up a new latter.
Visually prioritize key elements. All essential elements such as subscription, downloading and offers visually interact with visitors.
Use the five essential building blocks of design to construct a visual hierarchy with HTML and CSS that’s clear at a glance:
No website is complete without call-to-action buttons (CTAs). Marketers would say they’re the most important element on the page, and all efforts should be focused on getting people to click through. Strategic use of well-designed CTAs can greatly improve the page’s flow and guide the user toward conversion, so it’s critical to get this right.
Without a clear call to action buttons, no website is complete. Research says that it is the most important element on a webpage that puts all our efforts into website designing when visitors click on it.
The call to action button should be properly well-designed and strategically that improves the page’s flow and guides the visitors for final conversion.
Ensure your buttons look clickable Clearly label all buttons
All 8 steps are the base of a proper website layout design that interacts in a result-orienting way and provides much information to the visitors. For more deep visuals, we should contact a website designing company or website designer or developer. In India, website designing companies in Gurgaon & Delhi NCR follow more than 30 mandatory steps for proper website development.